Sunday, January 29, 2012

However you look is wrong: A rant

As a thought exercise, I like to tell my students to imagine that every adult women in the country wakes up tomorrow morning conforming perfectly to the beauty ideals.  We all wake up looking 25, with flawless, pale skin.  We all weigh 110 pounds, are 5'9", have huge breasts and long, shiny, straight hair.  We have lush, RuPaul-esque eyelashes and our teeth are perfectly white and straight.   What would happen next?

Chaos and recession.  That's what.  Who would buy make-up, diet pills, hair dye, tooth whitener, silicone breast implants and lipo?  Who would buy the flat-iron, hair extensions, hair products, diet shakes, diet books, and gym memberships?  What about the control top hose and the spanx and push-up bras? 

You can guess what would happen.  Suddenly, the "new sexy" would be short, and tan with curvy hips, small breasts, freckles and curly black hair.  We would all be rushing out to buy tanner, and get perms and fake freckles.  We'd buy garments to help minimize our ample busts and funny undies to make our hips shapelier.

No matter how you look, it's wrong.  The ideal female beauty doesn't look the way it does because it is the most beautiful version of female humanity possible.   It's just what is fashionable now, and it is an image that is profitable precisely because it is unattainable.   Women are required to purchase products in order to come closer to the beauty ideal.  Let's face it, even if we did all wake up looking like models tomorrow, in ten years we'd be "old" and therefore no longer meet the beauty ideal.  You can't win.  However, you are supposed to spend a lot of money trying.

Our ideas about what is beautiful have changed considerably over time.  Take a look at this:

So, the point is to make it look like you have the great pyramids on your chest?
I'd like to refer you to my colleagues Ben and Jerry, if you are still wanting to gain more. 
In the late 1800s and early 1900s the focus was on the waist, and it was en vogue to let the girls ride low.  Real low.  I mean damn. Look like she got Flopsy, Mopsy and Cotton-tail up in there.

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